• Empower U Webinar Recording

    "Student Lending and Higher Education - What Comes Next?"
    Featured speakers: James Bergeron, NCHER & Chris Huszar, TransUnion
  • Access CUbroadcast Interview

    Jim Holt, Chief Development Officer for Student Choice, recently discussed why now could be the perfect time to consider - or revisit - offering a private student loan solution.
    Access Now
  • Access the Top 5 Reasons Webinar

    Watch the webinar to learn about the top five reasons your credit union should be offering 
    and growing a private student loan solution in 2023.
    View Now
  • Attend a Webinar

    Learn more about who we are, the different solutions available for your credit union, 
    and how student loans can help attract young adult members.
    Available Dates
  • Latest Student Choice News:

    River Region Credit Union Partners with Student Choice

    View All Updates

Searching for a student loan? Visit our borrower site.

Why Student Lending Makes Sense

New Member Growth
Two members, one loan. 98% of in-school student loans carry a co-borrower, most frequently a parent, making student loans an attractive offer.

New Loan Growth
Our unique line of credit makes it easy for borrowers to return for funds each year, averaging 2.5 draws per loan account rather than a single transaction.

Reduce Average Member Age
Boost member relationships while growing wallet share. Filene research shows student loan borrowers have higher deposit growth and mortgage use.

Different By Design

In 2008, CU Student Choice was founded by several of the nation’s leading credit unions and CUSOs who recognized that spiraling college costs were crushing the dreams of students, families, and college graduates. Since day one, we've been focused on:

A collaborative, credit union-centric approach

Innovative lending and education solutions

Responsible lending that yields smart decisions

How Does It Work?

1) Set up the program you want.

With help from a dedicated account manager, build a student lending program to best fit the needs of the credit union and your members.

2) Let us handle the heavy lifting.

You set pricing and underwriting, and portfolio the loans. We manage member support, school certification, origination, and processing.

3) We're with you for the long haul.

As your partner, we not only manage loan servicing, but also deliver data integration, robust reporting and analysis, and growth strategies.

What Our Clients Say

“ Student Choice is an expert in student lending and a tremendous partner to work with. We continue to see great opportunity to assist people of all ages in getting their education, which has added significant value to our members and our credit union. ”

Corey RuppChief Retail Officer, Affinity Plus Federal Credit Union

Tried and True

Carefully mixing unique products, intuitive technology, and high-touch support, we put credit unions into the business of student lending. These are your loans to your members, delivered at the most critical stage of their young financial lives. From helping you establish a prudent loan policy to deploying customized marketing strategies, we’re with you every step of the way.

$2B Loans Under Management

$1.8B Loans Paid in Full

$896M+ Net Returns to CU Partners

116,100 Families Helped

300Credit Union Partners

​Upcoming Webinars

Interested in Student Choice, but want to learn more?
See all upcoming webinar dates and register now!

Connect with Younger Members

Download Filene Research Study

Student Choice partnered with Filene Research Institute to dive deeper into how credit union members pay for college and the role that credit unions play in supporting members’ higher education goals.

Ready to Learn More?

Schedule a meeting with our staff today to learn more about how we can help you help your members.